Padmavati Productions Secures Financing for Prime Time Hindi Fiction Show with BetterInvest

Padmavati Productions, an experienced TV fiction show producer with a proven track record in North Indian languages, faced a critical cash flow gap while starting a new show for a leading Hindi satellite network. With a prime-time slot on the line, the need for timely funding was paramount.

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The Challenge

Padmavati Productions encountered several challenges:

• Required ₹1 crore for the initial 2 months of production under the production agreement for a fiction show.
• Payments from the network were delayed until 45 days post-first telecast.
• Traditional financing options were inadequate for the immediate investment needed.
• High capital charges from conventional sources added to the financial strain.

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BetterInvest’s Solution

BetterInvest provided a tailored solution:

• Contract Review: Thoroughly reviewed the TV show production agreement to understand cash flow dynamics.
• Escrow Account: Created an escrow account to redirect all cash flows from the satellite network.
• Funding: Disbursed ₹1.1 crores after the telecast date announcement.

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The Results

• Before BetterInvest: Padmavati Productions struggled to secure timely funds, risking delays in production and jeopardizing the prime-time slot.
• After BetterInvest: With our prompt funding, Padmavati Productions began production on schedule, ensuring the show premiered as planned. BetterInvest’s cost-effective solution helped maintain the prime-time slot and enhanced the overall media financing ecosystem.

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