Escape Artists' Tamil Web Series Completion with BetterInvest

Escape Artists, a renowned production house, embarked on creating a highly anticipated web series for a leading global OTT platform. The project was nearing the final stages of shoot completion when the production house faced a critical need for bridge capital to finish the shoot. Traditional financing options proved unsuitable, prompting Escape Artists to seek an alternative solution with BetterInvest.

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The Challenge

Escape Artists encountered several financial challenges:

• Amount Required: ₹1.5 Crores
• Purpose: Completion of the shoot
• Financial Goals: Disburse the ₹1.5 Crores in multiple tranches to ensure seamless cash flow for the project.

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Traditional financing sources presented significant obstacles:

• Higher Interest Rates: Private financiers offered loans at exorbitant rates.
• Lack of Understanding: Banks and financiers lacked the knowledge to underwrite web series receivables.
• Collateral Requirements: Traditional loans demanded hard collateral, which was not feasible for the production house.

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BetterInvest's Solution

Escape Artists discovered BetterInvest through word of mouth and chose it over other financing options for its seamless, hassle-free, quick, and flexible solutions.

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Process with BetterInvest

• Funding Secured in: 5 working days for the first disbursement. Subsequent disbursements at the discretion of Producer.
• Total Amount Funded: ₹1.5 Crores

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Impact of BetterInvest's Funding

BetterInvest’s funding played a pivotal role in the successful completion of the web series:

• Cash Flow Management: Allowed the production house to manage cash flows efficiently.
• Cost-Effective: Enabled better bargaining power and cost-cutting, reducing both fixed and variable costs, including interest expenses.
• Accelerated Timeline: Sped up the project by 12 to 20 days, providing the liberty to plan shoots with cash readily available.

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Results and Achievements

Post-funding, the web series achieved remarkable milestones:

• Quick Turnaround Time (TAT): Faster project completion.
• Enhanced Production Quality: Higher quality production due to the availability of funds.
• Positive Reviews: Received good reviews from the OTT platform.

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BetterInvest's timely funding significantly contributed to these achievements by cutting down costs and ensuring the project stayed on track.

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Conclusion

Escape Artists’ success story with BetterInvest highlights how strategic and timely financing can overcome traditional financial hurdles, enabling production houses to achieve their project goals efficiently. BetterInvest’s innovative solutions ensured the smooth

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