Home Movie Makers Achieves Tamil Blockbuster Success with Smooth Financing from BetterInvest
Short Summary
Testimonial
"BetterInvest's swift and efficient funding was a game-changer for us. We were able to meet all our financial needs before the release and launch our movie without any delays. The support was crucial to our success." – Sujatha Vijayakumar, Producer at Home Movie Makers
When a leading Tamil production house, Home Movie Makers, renowned for its rich legacy and successful ventures, faced a significant cash flow challenge before releasing its highly anticipated Tamil blockbuster, they turned to BetterInvest. With one of the largest Tamil movies featuring a prominent star set for release in Q1 2024, Home Movie Makers needed a swift and effective financing solution.
The Challenge
Despite their vast experience and diversified business ventures, Home Movie Makers faced several hurdles:
- They needed approximately ₹30 crores within a tight 10-day deadline to cover negative financing, print, and advertising costs.
- Over ₹35 crores in receivables were tied up in post-release contracts for digital and satellite rights.
- Conventional financing sources could not provide the required amount within the necessary timeframe.
- High capital charges from traditional financing methods added to the urgency.
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BetterInvest’s Solution
BetterInvest stepped in with a strategic approach:
- Discounting: Leveraged our network of purchasers to discount Home Movie Makers' receivables from digital and satellite rights.
- Evaluation: Conducted a thorough assessment of the contracts and receivables.
- Escrow Mechanism: Established a secure escrow mechanism to facilitate the smooth flow of funds.
The Results
- Before BetterInvest: Home Movie Makers struggled to secure the necessary funds quickly. Traditional financing methods were either too slow or too costly, putting the timely release of the movie at risk.
- After BetterInvest: We successfully secured ₹29 crores within 10 days. This timely funding allowed Home Movie Makers to cover all pre-release expenses, boost spending on print and advertising by 50%, and release the movie on schedule. The support from BetterInvest was instrumental in enhancing the media and financing ecosystem.
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